Locbui – E5 Creative

Hello! there

I'm Bui Phu Loc

Creative Designer

From project initiation to completion, I apply a comprehensive and detailed overall approach to best accomplish

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EMAIL :

locbui.ds@gmail.com

PHONE :

+84 907 55 77 82

ADDRESS :

9/26/17 Nguyen Du St., Sai Gon City

Web Design

Social Media

Graphic Design

Photography

Event

POSM

Brand Strategy

Media

Web Design

Social Media

Graphic Design

Photography

Event

POSM

Brand Strategy

Media

ABOUT ME

I'm Creative Design specialist with over 10 years of Experience in Retail, Tourism - Event & F&B.

Skilled in cross-functional collaboration with Marketing, Sales, and Operations to deliver cohesive brand visuals across platforms. Strong creative mindset and team leadership, with a focus on design solutions that enhance brand identity and drive sustainable results.

100%

problem solving

13 years of experience

WORK EXPERIENCE

Vui Coffee JSC

04/2024 – 07/2025

Senior Designer - Supervisor

• Developed and implemented creative campaigns across digital and offline channels aligned with brand positioning.
• Produced videos for Facebook and TikTok (@vuicoffeeofficial) to boost engagement and brand awareness.
• Participated in franchise expansion strategy: managing timeline, budget, and cross-department collaboration.
• Designed full Key Visuals and POSM (flyers, posters, wobblers, stickers...) for product launches and promotions.
• Designed packaging for coffee products and corporate gift sets, ensuring consistency and appeal.
• Conducted photoshoots, event documentation, and provided print production consultancy to optimize cost and quality.

Emmause Group

03/2023 - 03/2024

Senior designer - team lead

• Managed the design team, delegated tasks, and coordinated project timelines with the Marketing Department.
• Created Key Visuals and POSM for campaigns of Cowboy Zone Coffee & Bizman Sky Restaurant.
• Produced short videos for TikTok and in-house media; captured product and event photos.
• Supervised printing quality, advised on production materials and technical specifications.
• Designed packaging for in-house brands under Emmaus Group, aligning visuals with branding strategies.
• Supported branding for HimCom, MIBS, and Kapha Coffee; assisted with events, activations, and roadshows.

Kangaroo Group

06/2018 - 02/2023

Senior Designer - Team lead

• Managed POSM design and branding consistency across GT showrooms and retail systems.
• Planned and supervised booth setups, roadshows, and event visuals.
• Updated e-commerce visuals on platforms such as Lazada, Shopee, and Tiki.
• Proposed production specifications and managed promotional materials within budget.

TST Tourist Travel

2012 - 2017

Design Supervisor

• Led creative campaigns in tourism communication, coordinated with Marketing and PR.
• Designed quarterly magazines, seasonal POSM, and advertising publications.
• Organized internal events, tourism expos, gala dinners, and team-building programs.

De Nhat Phan Khang

2010 - 212

Design Supervisor

• Created POSM and visuals for new product campaigns and seasonal promotions.
• Supervised event organization for dealers and key customers.
• Maintained visual updates on e-commerce and retail outlets.

MY PORTFOLIO

SELECTED WORKS.

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POSM

Menu 3A Korean Food

Menu 3A Korean Food Category : POSM Client : 3A Group Menu design for 3A Korean Food – a Korean fast-food chain. The layout features a bold black–red palette, appetizing food imagery, and traditional Korean motifs to enhance brand identity. Designed for both print and digital display at the counter. Prev Project Frybox Fast Food Next Project Vui Coffee Branding …

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Branding

Frybox Fast Food

Fry Box Fast Food Category : Branding Client : 3A Group Bold, playful logo using red and yellow to evoke appetite and energy. The chicken icon cleverly integrated into the letter “O” highlights the brand’s focus on fried chicken and fast food. Prev Project Vui Coffee pakage Next Project Menu 3A Korean Food all Projects

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Event

Eras 9th Anniversary

Eras 9th Anniversary Category : Event – Mice Client : Eras Group Eras 9th Anniversary is a celebration event combined with teambuilding activities, reflecting a youthful, dynamic, and united spirit. The overall event design adopts a modern, motion-driven style, inspired by brand colors to convey positive energy and a strong sense of corporate pride.. Prev Project Boston Pharma Adventure Next …

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Digital banners

Social Banner Vui Coffee

Social banner Vui Coffee Category : Digital banners Client : Vui Coffee Social banner design for Vui Coffee embodies a vibrant, friendly, and energetic brand spirit. With a modern visual style, bright colors, and engaging layouts, each design for Instagram and Facebook helps build a lively, memorable brand presence that inspires—true to the name “Vui.”. Prev Project Vui Coffee Pakage …

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Pakaging

Vui Coffee Pakaging

VUI COFFEE PAKAGING Category : Pakaging Client : Vui Coffee JSC We design packaging for Vui Coffee’s instant and roasted coffee lines, focusing on a youthful, eye-catching style that enhances shelf appeal and brand recognition. Prev Project Vui Coffee Branding Next Project Frybox branding all Projects

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Branding

Vui Coffee Branding

VUI COFFEE BRANDING Category : Brand identity Client : Vui Coffee JSC This brand is built on a stylized image that combines a coffee bean with modern lines, conveying the message: every cup of coffee is a joyful beginning. The entire color scheme, typography, and brand applications are designed to feel friendly, memorable, and inspiring every day.. Prev Project Vui …

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I combine creative thinking with technical expertise to deliver impactful digital solutions

My Core Skills

75%

Media

60%

Office

90%

Graphic Design

75%

3D Event

75%

Photograph

50%

Work with AI

TESTIMONIALS

TRUSTED BY CLIENTS.

The design feels modern, polished, and unique. I was completely satisfied from the very first demo

Thuan Nguyen

Brand Manager Water Bus

Everything was handled quickly and precisely. The service was highly professional and delivered on time

Alan Long

Event Director

The enthusiastic support gave me great peace of mind throughout the entire process. I truly appreciate that

Thinh Pham

CEO of ByTrip

Hello! there

I'm Bui Phu Loc

Creative Designer

From project initiation to completion, I apply a comprehensive and detailed overall approach to best accomplish

EMAIL :

locbui.ds@gmail.com

PHONE :

+84 907 55 77 82

ADDRESS :

9/26/17 Nguyen Du St., Sai Gon City

Web Design

Social Media

Graphic Design

Photography

Event

POSM

Brand Strategy

Media

Web Design

Social Media

Graphic Design

Photography

Event

POSM

Brand Strategy

Media

ABOUT ME

I'm Creative Design specialist with over 10 years of Experience in Retail, Tourism - Event & F&B.

Skilled in cross-functional collaboration with Marketing, Sales, and Operations to deliver cohesive brand visuals across platforms. Strong creative mindset and team leadership, with a focus on design solutions that enhance brand identity and drive sustainable results.

100%

problem solving

13

years of experience

WORK EXPERIENCE

Vui Coffee JSC

04/2024 – 07/2025

Senior Designer - Supervisor

Emmause Group

03/2023 - 03/2024

Senior designer - team lead

Kangaroo Group

06/2018 - 02/2023

Senior Designer - Team lead

TST Tourist Travel

2012 - 2017

Design Supervisor

• Led creative campaigns in tourism communication, coordinated with Marketing and PR. • Designed quarterly magazines, seasonal POSM, and advertising publications. • Organized internal events, tourism expos, gala dinners, and team-building programs.

De Nhat Phan Khang

2010 - 212

Design Supervisor

• Created POSM and visuals for new product campaigns and seasonal promotions. • Supervised event organization for dealers and key customers. • Maintained visual updates on e-commerce and retail outlets.

MY PORTFOLIO

SELECTED WORKS.

Menu 3A Korean Food

Frybox Fast Food

Eras 9th Anniversary

Social Banner Vui Coffee

Vui Coffee Pakaging

Vui Coffee Branding

I combine creative thinking with technical expertise to deliver impactful digital solutions

My Core Skills

75%

Media

60%

Office

90%

Graphic Design

75%

3D Event

75%

Photograph

50%

Work with AI

TRUSTED BY CLIENTS.

Thuan Nguyen

Alan Long

Thinh Pham

I'm proud to work with a diverse range of companies.

Thank you for the trust and collaboration from our valued clients and partners.

Get In Touch

• Led creative campaigns in tourism communication, coordinated with Marketing and PR.
• Designed quarterly magazines, seasonal POSM, and advertising publications.
• Organized internal events, tourism expos, gala dinners, and team-building programs.

• Created POSM and visuals for new product campaigns and seasonal promotions.
• Supervised event organization for dealers and key customers.
• Maintained visual updates on e-commerce and retail outlets.

I'm proud to work with
a diverse range of companies.